PRODUCT
Clearer thinking and better product decisions
My approach is calm, practical, and grounded in real experience building companies, leading teams, and navigating messy, high-pressure environments.
What I help with
I work with founders and teams who need clarity, alignment, or a steady product partner.
- Strategy work: what to build, what not to build, and why.
- Running or redesigning product cadences and decision rituals.
- Translating founder instinct into clear product direction.
- Coaching emerging product leaders.
Experience
- Conceived and product-led the first real-time charter bus booking flow at Bus.com: a novel onboarding and quoting experience that shifted a legacy industry to instant self-serve.
- Designed and shipped Purposeful's personalized, multi-step onboarding flow (Next.js + Tailwind + shadcn), one of our most consistently praised product surfaces.
How we can work together
There are two main ways I usually help:
- Product consulting: strategy, shaping, narrative, and clarity work for founders and early teams.
- Fractional product leadership: standing in as a calm, steady product partner for a period of time.
Both formats focus on clarity, honesty, and building systems that help teams make better decisions with less noise.
Get in touch
If you want help with product strategy or product leadership, reach me at: